What About Dinner, Inc. Home Page
Franchising Frequently Asked Questions?

- What is your franchise fee?
- What are the What about dinner? royalties?
- What is my total cost going to be?
- What is the average size of a What about dinner?
- How do I learn how to run my store?
- What happens once my store opens?
- What are you looking for in a franchisee?
- What makes a successful What about dinner? franchisee?
- How much money can I make owning a What about dinner? Store?
- How are What about dinner? Store territories determined?
- How long will it take to open my What about dinner? Store?
- What is the first step to owning my own What about dinner? Store?
- What does the company provide?
- What is the franchisee responsible for?
- What about training?
- How do I get more information about franchising with What About Dinner?
- DISCLAIMER FOR FRANCHISE OFFERING WHAT ABOUT DINNER?

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What is your franchise fee?
First time agreements: $30,000, all additional agreements: $20,000. (Second store or more owned by same franchisee)
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What are the What about dinner? royalties?
4% royalties and 1% advertising fee.
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What is my total cost going to be?
Depending on many factors, including location, your cost to open the store including the built out should be between $124,000 and $182,000.
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What is the average size of a What about dinner?
1500 - 1700 square feet.
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How do I learn how to run my store?
We have training sessions that will take you through every step of the way to learn the operating procedures of a What about dinner? We will also be in constant communication throughout the process to answer any questions you might have.
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What happens once my store opens?
What about dinner? provides ongoing support in training, operations, and marketing through store visits, e-mails, and meetings.
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What are you looking for in a franchisee?
We are looking for motivated, customer service oriented owner operators that have a passion for our concept.
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What makes a successful What about dinner? franchisee?
There are three elements to any successful franchise relationship: a great Concept, a great location and a great operator. We have the concept, and we'll help you find the location, but the real key is always the operator. A franchisee that is willing to follow a proven system, and is committed to excellence, cleanliness, consistency, and positive communication with customers will always have greater success.
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How much money can I make owning a What about dinner? Store?
Due to federal regulations, we are not able to provide estimates of profits. However, our Uniform Franchise Offering Circular does provide some financial information.
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How are What about dinner? Store territories determined?
The territories are set by the Franchisor. County lines and/or street, highway, river definition, or any other recognizable feature on a map that we choose will define this territory. Your territory is exclusive in that we will not operate company-owned stores, nor will we designate or allow a franchise-owned site offering the same service to be physically opened or operated from an approved site location within your territory nor will we service or grant other franchisees the right to service occupied or vacant domestic housing units located in your territory.
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How long will it take to open my What about dinner? Store?
The typical length of time between the signing of the Franchise Agreement and the opening of a What about dinner? Store depends on the specific location of the Store, but generally ranges from 5 to 6 months. You are expected to use your best efforts and work diligently to open your What about dinner? Store within 8 months of the date of your Franchise Agreement.
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What is the first step to owning my own What about dinner? Store?
The first step to owning a What about dinner? Store is to fill out the form on our franchising page We'll get in touch with you to answer any questions you might have. We will then provide you with the confidential profile sheet to complete. You can return it via fax at 719-481-8524. A member of our franchising team will contact you within 48-72 hours of receipt of your completed confidential profile to discuss it with you.
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What does the company provide?
• New menus every month • Access to operational systems • Location assistance • Store design guidance • Equipment ordering guidance • Training program • Operations Manual • Ongoing support • Marketing guidance • Recommendation for product purchases.
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What is the franchisee responsible for?
• Initial franchise fee • Finding location(s) • Leasehold improvements • Leasing or purchasing equipment • Hiring employees and operating the store • Paying 4% royalty • Paying 1% advertising fee for the Marketing Fund (may be increased to 2%)
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What about training?
What about dinner?'s Staff will train you in a five-day session which includes classroom and on-the-job training in the following areas: • Store operations - set-up, layout, inventory, receiving • Customer Service Training • Ordering • Website administration • Marketing your What about dinner? store • Accounting and Financial Systems • Growing your Business • Working within a franchised organization
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How do I get more information about franchising with What About Dinner?
Just fill out the form on our franchising page and we'll get in touch with you to answer any of your questions.
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DISCLAIMER FOR FRANCHISE OFFERING WHAT ABOUT DINNER?

THIS FRANCHISE IS NOT INTENTED AS AN OFFER TO SELL, OR THE SOLICITATION OF AN OFFER TO BUY A FRANCHISE TO ANY PERSON IN ANY OF THE FOLLOWING STATES: CA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD VA, WA AND WI, BY OR ON BEHALF OF THE FRANCHISOR OR ANYONE ACTING WITH THE FRANCHISOR'S KNOWLEDGE. NO FRANCHISES CAN BE OFFERED OR SOLD IN THE STATES LISTED ABOVE UNTIL THE OFFERING HAS BEEN REGISTERED AND DECLARED EFFECTIVE BY THE APPROPRIATE REGULATORY AUTHORITY. NO FRANCHISES CAN BE OFFERED OR SOLD IN ANY STATE UNLESS THE FRANCHISE OFFERING CIRCULAR HAS BEEN DELIVERED TO THE OFFEREE BEFORE THE SALE WITHIN THE APPLICABLE TIME FRAME. THIS FRANCHISE IS OFFERED ONLY BY DELIVERY OF A FRANCHISE OFFERING CIRCULAR.

OUR WEBSITE HAS NOT BEEN REVIEWED OR APPROVED BY THE CALIFORNIA DEPARTMENT OF CORPORATIONS, OR ANY OTHER FEDERAL OR STATE GOVERNMENTAL OR REGULATORY AGENCY. ANY COMPLAINTS CONCERNING THE CONTENT OF THIS WEBSITE MAY BE DIRECTED TO THE CALIFORNIA DEPARTMENT OF CORPORATIONS AT www.corp.ca.gov
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